Let me just start by saying that I was an avid Spice Girls fan. Honestly, I think I am still stuck in 90s popular culture. During this time, my ear for music and media began. The forceful storm that was the Spice Girls helped me fall in love with pop music. The Britney, Backstreet, N’Sync era is still unmatched in music. This time frame is why I fell in love with advertising, public relations, events, etc. I wanted my work to recreate this experience.

This love matches my life in Seattle. I get to be around a practical grunge environment. Don’t get me wrong, I listened to Oldie Goldies, Hip-Hop, and R&B. I loved (and still love) Aaliyah and TLC. I was too young to know most of the songs on Xscape’s Traces of My Lip Stick… Let’s not talk about LSG, Next, Toni Braxton, Whitney Houston, and Anita Baker. And of course, because of my uncle I know the Tupac, 8Ball and MJG, Bone Thugs-N-Harmony, Uncle Luke, and Jam Pony mixes. The 90’s was it!

But off that rant and moving on. Over the weekend I went on another Spice Girls binge. If you’ve been around me over the last two years, you’re probably tired of Viva Forever and me thinking I am leading as Melanie C. (without voice, tone, or pitch).

However, this morning, I was listening to Too Much by the Spice Girls. The song began to connect with some social annoyances and angst that I am beginning to process. The thing I hate about mental processing is it becomes critical. It challenges you to think. Or explore your views of the narrative. As a reformed get-back-girl in spirit–I strongly hate processing my thoughts about situations. Often when done, my mind is made up. With a made-up mind comes action.

Hearing “too much of something is bad enough,” spoke volumes. A lot of the time we find ourselves saying someone is doing too much. Most of the time this means the person or what they are doing is annoying, or you are becoming agitated. Too much of something being bad enough is essentially not cool.

The song goes on to say, “too much of nothing is just as tough.” I interpreted that as doing too much already while doing nothing. Doing nothing is speaking life to what you should be doing. What you probably need to be doing. Or what is of value to you. So consider, a person doing too much in all the wrong areas but doing nothing in the right areas is tough. An additional annoyance is what it becomes!

The closing kill thought is “too much of something we’re gonna be living a lie.” As a media lover, I think about the press report. Doing too much and believing your hype. This is where the missed chance of a bad enough something and a just as tough nothing come together for people to believe the dream of what they are selling to themselves. The missed scope of a spectacle is showcases that nothing exists and its just as tough because something is wrong. In thought and action, someone is thinking they can keep them both alive.

While the tune may have been crafted about a situationship, I interpolated my thoughts here around situational social experiences. Curating those too much folks around you is one of the things I champion everyone to learn to do. The too much of something and nothing won’t meet your expectations because they don’t know their own. This is why one must learn social engineering.

In hindsight, the song says, “there’s no complication, there’s no explanation–it’s just the groove in me.” What does this mean? Don’t complicate it. Don’t look for an explanation nor try to give one. Just groove. Groove and do you. Trust me, it’ll all fall off. Time will run out and space will move on.

As the 90s may be over, the lasting impact of the things that were not too much still live. They became timeless treasures of something because they took the nothing to make something and didn’t do too much in the right places or at the wrong time.

Don’t be or do too much.